Babcock Hoops is excited to announce the addition of Calais Goord as a contributor, bringing a fresh and unique perspective to our coverage of basketball and its rising stars. With a background in fashion, wellness, and media, Calais will focus on telling the stories of athletes beyond the game—diving into their journeys, passions, and lifestyles in a way that connects with fans on a deeper level.
Bridging Basketball, Lifestyle, and Culture
Basketball is more than just what happens on the court—it’s a culture, a lifestyle, and a global movement. Through exclusive Q&As, in-depth features, and multimedia content, Calais will explore the human side of the game. She’ll sit down with top prospects and emerging stars to learn about their personal stories, the obstacles they’ve overcome, and what drives them beyond basketball.
From fashion and sneaker culture to wellness and mental preparation, her work will highlight the multifaceted lives of athletes, showing a side that fans and insiders don’t always get to see.
A Fresh Perspective in Sports Media
Calais’ journey in the world of fashion began at just 16, when she became an intern at Elite Model Management in London. By 17, she had already made history as the youngest model agent, developing international relationships and navigating the ever-evolving world of brand identity. Over the years, she expanded her expertise into wellness, becoming a certified health coach with a passion for performance and longevity. Now, she’s bringing that unique skill set to basketball, adding a new dimension to the way we cover the sport.
“I’ve always been drawn to the stories behind the people—their experiences, what makes them tick, and how they balance their lives,” says Goord. “Basketball is such a dynamic space, and I’m excited to explore it in a way that highlights the personalities, culture, and lifestyle of these athletes.”
Matt Babcock, founder of Babcock Hoops, is equally excited about the collaboration: "Calais brings a fresh and much-needed perspective to our coverage. Her ability to connect with athletes and showcase the personal side of the game will be invaluable. We’re thrilled to have her on board and can’t wait for our audience to experience her unique storytelling."
What to Expect
As part of Babcock Hoops, Calais will lead original content focused on:
Athlete Q&As & Human Interest Stories – Deep dives into players’ lives, their passions off the court, and their personal journeys.
Wellness & Lifestyle in Sports – Exploring the habits, routines, and mindset of high-level athletes from a holistic perspective.
Fashion & Culture in Basketball – Breaking down the influence of style, sneaker culture, and branding in the basketball world.
A New Chapter for Babcock Hoops
With Calais on board, Babcock Hoops is expanding its storytelling approach, adding a fresh layer to our traditional coverage of scouting, player analysis, and basketball insights. By embracing the evolving intersection of sports, lifestyle, and media, we aim to create content that resonates with both die-hard basketball fans and those intrigued by the culture surrounding the game.
Stay tuned for Calais’ first interviews and features, where she’ll introduce us to the next generation of basketball stars—on and off the court.